After conducting an evaluation of the market, a build vs. buy evaluation, and a proof of concept with another headless CMS, the TechStyle team found that a multi-brand architecture built with TechStyle’s in-house ecommerce solution, Next.js and Builder.io ultimately enabled workflows that:

Reduced the time engineering spent on maintenance and QA tasks. Now, engineers don't have to get involved in minor site changes and managing CMS infrastructure or creating new features for the CMS, integrations with new services are more straightforward, and dedicated support makes breaking through blockers even easier. Additionally, shifting to component-driven architecture means rolling out changes across brands takes days instead of weeks. Now the engineering team can reuse components across brands, and they only need to QA components instead of having to QA entire experiences when they make a change. For example, instead of building and maintaining a preview feature that allows the marketing team to preview content changes before deploying them from the CMS, the TechStyle team relies on the preview functionality that comes out of the box with Builder.io.
Allowed the product team to personalize experiences. Because the product team spends less time writing tickets for minor button changes and Builder.io has A/B testing and personalized experience orchestration, the product team at TechStyle can spend more time improving the TechStyle product and creating, testing, and iterating new personalized experiences.
Made the marketing team’s workflows 75% more efficient. Now that marketers can self-serve changes and see the experiences they are composing in the Builder.io visual builder, there is less back and forth with engineers and product teams. Overall, it has decreased the time it takes to get a new product or change into the market. According to Collins, it has made their workflows 75% more efficient.
Reduced overall costs. Collins estimates that the reduction in time spent on maintenance and hosting likely significantly reduced the total cost of ownership for the CMS.